Strategic Creativity at Work

Life-cycle assessment of rules and regulations

In sustainability we often talk about life-cycles of buildings, products and anything physical that we make. A life-cycle assessment will include thinking about what happens to the product once it is no longer in use, be that how the materials will be decommissioned and disposed of, recycled, or re-used and renewed. We recognise that physical things have use-by-dates and we plan accordingly.

What if we took the same approach to rules and regulations? From the way we make laws for society, to the way we choose the rules that we personally live by, thinking ahead to the time when that rule will no longer be useful to us will give us a deeper understanding of why it exists now and how to best apply it. It will also help us recognise the assumptions that makes the rule valid for now, and to recognise when the time comes to discard that rule or law in favour of something new.

We had a rule (well, more of a habit) of going to the toilet before leaving anywhere in London! (Your parents might have enforced something similar when you were eight!) In a big city, one is never sure if one will get stuck underground on public transport for an hour, become lost repeatedly, or find distraction in exciting goings on. It’s somewhat prudent to visit the water closet when one is not guaranteed of being able to find another, should one be in need.

And so, the rule became: go to loo before venturing outside.

Like all habits (and in the end, many rules become habits simply because we forget why we made them in the first place) this one had a good chance of sticking around. Visiting the bathroom quickly becomes part of the comforting routine of departure, such that when in a new city, one follows the same routine of going to the loo before venturing outside – not because one is actually at risk of not finding ablutions when one needs them urgently, but because one feels comfortable doing what one is used to.


Rewind a year or four to the moment when friend-in-big-city said, “Ooh, must visit loo before I go. Might get stuck on the tube.” In that moment we are very aware of why we are bringing this new law to existence, and there is also an implied prediction that when getting stuck on the tube is no longer a possibility, the Loo Law can be discarded.

Imagine if we did the same thing to even bigger and more important things.

“You must clean your room” might be an ethic you want to instil in your child around care of property, or it might be to keep you sane. You can think forward to the moment when the child shows care and concern for other rooms in the house as a time when you might relax the room-cleaning regulation. Or when you yourself are less stressed with work as the era when mess is more acceptable chez vous.

Compulsory bike helmet use, as a societal-level example, helps to reduce the number of injuries and deaths from people moving around on two wheels. A heap of carefully considered judgements make this choice right for now: the evidence says the risk of injury is high and research demonstrates helmets as a very good way of reducing that risk.

What if we then asked, “How long will this law be valid?” We would have to ask, “When will the risk of injury to be lower?” and, “When will helmets no longer be the most appropriate means for reducing that risk?”

This prediction of how long the law will be valid gives us some insight into our assumptions and values. Values about minimising injury, reducing the cost to the state, and also our assumptions about how cities and roads are designed and used.

We can do the same thing with occupational health and safety, with office procedures, rules about how long one works in a day or when lunchbreaks are allowed. It could be applied to who parks where, pub closing times, immigration law, building codes.

Whenever we are about to enforce something, we ask, “Why does this need to be compulsory and until when?”
A cradle-to-cradle approach to law-making. Understand what gives birth to this new rule, and think forward to the time when that rule will be old and grey and ready to be laid to rest.

What might things look like in a post-Loo Law era?

Filed under: Awareness, Reflections, Strategic creativity, Sustainability

Having a car and designing a vibrant, unique Perth

After five years without a car, a friend left hers with me for two weeks while she went snowboarding in Japan.  It was an opportunity to visit some places that are nearly impossible to reach in the city of Perth without a vehicle.  It was also a chance to reflect on my relationship with different modes of transport.

At the end of the fortnight I concluded that, in a car:

“…we are a different person, seeing our life and our world from a different vantage point.”

(Full piece on my other website in On Having a Car.)

The intention to explore how my own life changes with access to a car led me to understand that it isn’t just my own individual-ness that is affected.  My interactions with my neighbours and my neighbourhood are all equally altered.

My personal choice to drive to a cheaper supermarket a little further away says that the financial savings are more important to me than supporting small, local businesses.  It says that the ease of carrying twelve cans of beans is worth the footprint of owning a car.  And it also suggests that I will accept that my city is not designed for people who don’t drive.

Rather than professing that these are not valid reasons for driving  - money, time and ease are all enablers of wellness – I offer an invitation to notice how you see your world from the vantage of point of a car.  Not just when you’re in your car, but as you decide to do something that would include the car.

Go a step further and notice how you experience yourself in your city simply by being the owner of a car.

In Perth we are starting to get excited about laneway bars and single speed bikes.  There is an ambitious Transport Plan for 2031.  Councils talk about liveable neighbourhoods and European-style cafés are a pleasant stop for pre-work lattés.

If you are a planner, involved in public transport or enabling communities, if you promote local produce or anything that is about creating a more dynamic city, if you or your colleagues got to the meeting by car, recognize that you will have a different perception of what makes a vibrant neighbourhood than the east-London artist who has never had a drivers’ licence.

We put the cafés in, we build bike paths and we have some farmers’ markets, but the experience is not the same as it would be in Lille, Amsterdam or Sheffield.

Perth is unique.  There is space, we have cars, we have roads and, for the moment, we have a thriving economy.  Know that this affects how we create our city.

Our version of a sustainable way to live is going to be different to Europe, the US or South America.   If we recognize who we are and how we are we can collectively find our own way of living well, in all senses of the word.

Filed under: Awareness, Reflections, Sustainability

Public Transport for Perth in 2031: a new question

There’s something missing from Perth’s public transport plan for 2031. It’s subtle, it’s almost intangible and we could easily get by without it. We would create a transit system that effectively and even efficiently moves a predicted population of 3.5 million people around a new city. We probably wouldn’t even notice its absence.

But we would miss an opportunity.

Public transport for Perth in 2031: mapping out the future for Perth’s Public Transport Network outlines an ambitious project. It shows WA’s commitment to public transport and, in a way, it demonstrates a forward thinking approach to urban design and the premise that everyone in a city should have access to it.
But we could do more.

What if, instead of asking, “How do we move 3.5 million people around a city?” we wondered, “What does public transport mean to what Perth could be in 2031?” Read the rest of this entry »

Filed under: Collaboration, Engineering, Strategic creativity, Sustainability

Engineers v. entrepreneurs: the great impro-off

Every played at improvisation? These are the exercises actors use to be able to create whole performances from scratch on the spot. Improvisation in companies takes those exercises and applies them to building skills which help improve business performance. On the surface, it looks like a facilitator having you running around and playing games to stimulate your creativity and capacity for complete ridiculousness. What it actually does is help you practise bringing more of your great ideas to your company. Read the rest of this entry »

Filed under: Collaboration, Creativity, Engineering, Strategic creativity, Sustainability, , , , ,

Is a creative engineer still an engineer?

What did Eurostar engineers do to make the journey to Paris more pleasurable?

They removed several thousand tonnes of dirt and shortened the journey by about 45 minutes.

What would Rory Sutherland, advertising guru, have done?

Read the rest of this entry »

Filed under: Collaboration, Engineering, Strategic creativity, Sustainability, , , , , ,

Creativity and collaboration in engineering: conference in 2010

Engineers influence almost every part of the physical world, meaning their roles in climate change have huge potential.    This conference in mid 2010 will examine how engineers move from doing to influencing through creativity and collaboration.

If you are interested in being a part of this in any way, please add your comments or email me at rachael.westheafer@yahoo.com

Filed under: Collaboration, Creativity, Engineering, Physical creativity, Strategic creativity, Sustainability, , , , ,

Relationships, chaos theory and the end of the world.

Hands up anyone who has stayed in a relationship that was ‘pretty good’.  A job that ‘wasn’t bad’?  Eaten a chocolate croissant (or two) just because it was there?

And hands up anyone who looked for a big conflict to force themselves to change?  Picked fights so it was easier to leave your partner because they just don’t understand you?  Left a job when your boss suggested for stress leave?  Ate more brown rice after a bikini-shopping experience drove you to mass chocolate brownie consumption?

It’s so much easier to change when it’s all gone to shit, right?  (A self-confessed expert who has left way too many relationships way past their use-by date, only left a career in engineering when chronic fatigue meant I couldn’t get out of bed and am still, at 30, learning that 3 chocolate brownies in one sitting is not good for me.)  Once you leave the job/relationship/bad habits there is space to explore more of what you really want.   To grow. Read the rest of this entry »

Filed under: Reflections, Sustainability, , , , ,

£20/day – 3 months in and an interesting turn of events

When I embarked on Grand Mission £20/day (see rules in previous posts) three months ago, I’m not sure that I really considered that it would ever be anything more than a learning experience and an opportunity to flaunt the moral position that loads of money isn’t critical to living well and, actually, it’s much better for the environment blah dee blah dee blah.  I certainly didn’t think that I’d be in a position where I had to cut my spending to £10/day because I had no money!

I’m averaging £22/day, which I don’t think is too bad, considering I have had weekends to Oxford, Cambridge and Stratford-upon-Avon and a splendid 12 days travelling between Paris and Toulouse.

Time and space for whimsical reflection in la ville rose.

Time and space for whimsical reflection in la ville rose.

So what has taken me from decadent sun-drenched lounging in the midi-Pyrenees to near-broke in such a short time (apart from some over-priced TGV train journeys and feeding a chocolate brownie addiction)? 

1. A few tough questions about what I really want to do with my life and the decision to pursue them.  

2. The restrictions of a working-holiday visa that only permits me to work in the country for a limited time, and my desire not to squander the time and opportunity on just any income-generating activity.  (Don’t let me start on the irony of the immigration rule that forbids me from starting a business that employs people and create jobs…)

Almost everyone embarking on a new business goes through giddy highs of inspiration against the desperate panic of uncertain cashflow.  I figure you either succumb to fear and give in to a normal job, or you battle through it and come out the other end with a new world view.

I’m most interested to see where I end up!

In the meantime, and as food for thought, some of the interesting experiences of temporary broke-ness:

  • Giving my last (and when I say last, I mean pretty much literally) 45p to someone begging opposite the Ritz. 
  • Realising how much fear I have of running out of money when, really, what is the worst that can happen?
  • Wondering how it feels to blog about running out of money.

I might let these sit with you and I’ll write more about them later.

Filed under: Reflections, Sustainability, , , , , ,

The hidden cost of cheap air travel (The Times and moi sort of agree)

What air travel will never offer - buskers and drunken dancing

What air travel will never offer - buskers and drunken pole dancing

I got excited when I saw The Times had a double page story on the hidden cost of cheap air travel.  ‘At last!’ I rejoiced, ‘The world has seen sense.  A £30 flight to Mallorca doesn’t justify the damage to the Earth.  Train travel will be embraced, prices reduced so it’s accessible to all, and the world will be saved!’.

As you may have already intuited, this wasn’t QUITE the angle this particular Times journalist was taking.  No, the hidden costs include such outrageous-ness as extra fees if you make a mistake with your booking etc. etc. etc.  (To be honest, I didn’t read the whole thing – hence vagueness.)

A few pages later I read an editorial ruminating that bargain flights have taken the luxury out of travel.   In 2009, a vacation abroad starts with queues, the RyanAir experience and wearing three coats so your hand luggage looks smaller.  A call to old times, the writer begged!

I personally prefer trains to planes (though getting to London from Oz sort of required a plane).  It’s easier; there’s more space (a necessity rather than a luxury when you’re nearly 6ft); train stations are fun; you get to see the countryside; and I can pretend I’m Julie Delpy in Before Sunrise.  You don’t have to pretend to listen to the safety message; and you don’t have to be scared by the implications of the safety message.  The environmental benefit is an added extra.

I like what The Times is saying (since it agrees with me!).  Perhaps we’ll put a bit more thought into our holidays.  Jetting off for just a weekend will be a bit too much hassle.  We will learn to slow down and take a train or boat and the journey there will be part of the adventure.

Bit like the financial crisis showed us that striving for continuous growth not only has fundamental economic weaknesses, but isn’t too great for the planet either.

Read about low carbon travel at loco2travel.com and seat 61.  (Nope, I don’t work for either of them!)

Filed under: Reflections, Sustainability, , , , , , ,

Having it all on £20 a day – the rules!

My quest to experience London and surrounds on £20 a day has very strict rules!

The figure doesn’t include rent, but it must cover all bills and travel and I am not allowed to become a hermit on a rationed diet – I must have a life.  My definition of ‘a life’ may differ greatly from yours (dear reader) and thus I write, as evidence, my intentions thereof:

  • While I’m living in London (the other side of the world), I must enjoy my time here and take advantage of opportunities to do cool stuff and travel to lovely places.
  • I will continue my sports and activities, which tend to be on the expensive side, such as corde lisse.
  • Enjoy great food.
  • I am to live as ethically and sustainably as I can, which means I:
  • Buy organic, local and unpackaged as much as possible.
  • Pay what things are worth – no shopping in Primark or wheedling unfair bargains.
  • Take the train to holiday destinations.  No cheap flights!

Your thoughts (dear reader) are most welcome.

Filed under: Reflections, Sustainability, , , , ,

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